About Sturdy

Sturdy presents a bold winter collection for 2026

Sturdy introduces a distinctive boys’ collection this winter, built around adventure, energy and smart details. Four drops together form a strong, modern collection tailored to active boys. The first delivery will be available in stores from July 2026.

Mountain Top blends warm tones such as anthracite, off-white, red and burnt orange in oversized sweaters, graphic tees and teddy outerwear. Expect mountain views, sporty stripes and robust qualities like ripstop and French terry—a powerful start to the season where functionality and fun meet.

With Rock the Earth, Sturdy shifts to deeper blue shades, army and mauve. Relaxed fits, colorblocks, corduroy, quilted fabrics and nature-inspired prints set the tone. This program has a bold outdoor look with clear references to animals, landscapes and vintage graphics.

Fix It shows a more technical and industrial character. Petrol, jade, French vanilla and anthracite form a fresh mix in oversized sweaters, loose-fit tops, denim and allover prints. With motor illustrations, checks, flat-knit stripes and sturdy canvas pants, this program delivers a distinct attitude.

Finally, the denim collection offers a compact selection of straight fits in dark and grey denim—timeless essentials that pair with every drop. 

Sturdy Winter 2026 stands for wearable quality, strong storytelling and a look boys love to wear. Available from July 2026 at selected retailers and webshops.

STURDY (Feetje’s big brother) is a Dutch brand for tough boys available in sizes 92 up to and including 140. STURDY is for cool and adventurous kids who have style. 

We are STURDY - the boys' brand for “the cool kids” who like to go on adventures in style. Our clothes (the cool brother of JUBEL and FEETJE) are available in sizes 92 to 140. And good news: starting with this collection, we use organic cotton with the GOTS quality mark.

‘Dangerously fun to wear.’