About Sturdy

STURDY (Feetje’s big brother) is a Dutch brand for tough boys available in sizes 92 up to and including 140. STURDY is for cool and adventurous kids who have style. 

Delivering two collections each year, divided over three themes per season we offer a wide range of styles. Theme items can be perfectly mixed and matched. Making it easy to create your own personal STURDY look.

Sturdy boys' clothing brand STURDY will launch its new collection for the 2023 winter season in July. Available in sizes 92 to 140, the new collection includes cool hoodies, soft sweatpants and warm socks.

Deep in the sea! With the cool colours of the North Sea Party theme, STURDY kicksoff the winter season. Sea lions, walruses and polar bears match perfectly with colours like blue, green and navy. Lisette Poot (designer STURDY): "Within this theme, the main role is for the walrus. As the leader of the pack, he keeps his cool and shows the way. You will come across him on all-over prints and in artworks."

Within the He Ho Dino theme, shades of green + camel brown dominate. This dino-rich theme encourages little men to make themselves heard. Roarrr! For the wildbrats, this winter's theme is Fly Wild. Warm colours like camel, hazelnut, red and brown and fine items like a winter beanie and socks make for an extra warm winter season. Whichever theme you choose next winter: all items from the different themes can be combined endlessly.

Also fun: STURDY'S little sister FEETJE has reduced the North Sea Party and He Ho Dino themes for the smallest boys to sizes 68-86. This collection will also be available from July 2023.

New brand identity for STURDY
Besides a new winter collection, STURDY has launched a brand new brand identity in January 2023. In it, black and off-white colors will dominate. While the colours clearly represent the brand's tough character, the logo and trademark (a fun face and skateboard at the same time) symbolize the child's playfulness and liveliness. Like that child, STURDY explores, takes risks and seeks out boundaries. No risk no fun!

STURDY is the boys' brand for 'the cool kids' who love an adventure in style. STURDY clothes (the cool brother of JUBEL girls' clothes and FEETJE) are available in sizes 92 to 140. Bay Bandits, the first part of the new summer collection, will be in shops from January 2023.

“ Dangerously fun to wear ”