About Sturdy

Bold, comfortable and always on the move. For Summer 2026, we proudly present three powerful boys’ collections, complemented by a versatile denim line. Four lines that together tell one strong story: made for action, freedom and endless play.

Run the Day
We kick off the season with energy and confidence. Sporty influences, tough acid washes and soft French terry form the foundation of this collection. In anthracite, hazelnut and cobalt blue, we create a cool, contemporary look that invites boys to give it their all every single day.

Desert Fiesta
With Desert Fiesta, we bring the warmth and vibrancy of summer to life. Neon coral, army green and dark brown create a sizzling desert atmosphere. Airy materials, refined waffle fabrics and fresh colour accents make this collection playful, layered and full of summer energy.

Lagoon Legends
In Lagoon Legends, we slow the pace slightly without losing character. Petrol, lime and neon orange add colour to relaxed silhouettes made from lightweight cotton with woven patterns, soft muslin and comfortable sweat fabrics. A cheerful line for boys who love adventure and freedom.

Denim Line
Our denim collection runs through the season as a strong, reliable base. Lightweight chambray, soft stretch denim and a sand-coloured stripe option combine effortlessly with all other lines. Practical, stylish and always a perfect match.

With these four lines, we present a strong summer collection that stands for freedom of movement, wearing comfort and a distinctive STURDY character. The first collection, Run the Day, will be available in stores and online from January 2026.

STURDY (Feetje’s big brother) is a Dutch brand for tough boys available in sizes 92 up to and including 140. STURDY is for cool and adventurous kids who have style. 

We are STURDY - the boys' brand for “the cool kids” who like to go on adventures in style. Our clothes (the cool brother of JUBEL and FEETJE) are available in sizes 92 to 140. And good news: starting with this collection, we use organic cotton with the GOTS quality mark.

‘Dangerously fun to wear.’